MERCY SHIPS
ART DIRECTION & WEB DESIGN | EDELMAN
Mercy Ships is a charitable organization that retrofits cruise ships into hospitals and provides free health care to underserved communities across the globe. We were tasked with putting together a campaign and campaign website for their latest marketing efforts. Flipping #firstworldproblems on it’s head and using #WorldProblemsFirst as our main campaign messaging we wanted to attract new donors and volunteers to help Mercy Ships make big change through giving your time and effort to a greater cause.
CREATIVE DIRECTOR: Omari Miller
ART DIRECTOR: Cam Fuller
COPYWRITER: Jim Goldberg
