BELLISSIMO

BRANDING AND PACKAGE DESIGN | SCHAFER CONDON CARTER

Bellissimo Foods has a massive portfolio of Italian Foodservice items and brands that they supply to restaurants all over the country. When asked to create a new brand and packaging to span a large breadth of items, we knew something simple with an hint of Italian heritage would do the job. Creating a design system that would work across all the packaging was difficult, but our logo, imagery and simple titles made it possible to stretch from the tiniest sticker to a 20lb flour bag the size of a small child.

CREATIVE DIRECTOR: Michael Dorich

SENIOR ART DIRECTOR: Meg Sullivan

DESIGNER: Cam Fuller