EBAY

CREATIVE DIRECTION | EDELMAN

EBAY GUARANTEED FIT STOP @ F1 MIAMI GRAND PRIX

Background

The Miami Grand Prix is more than a race, it’s where fashion and motorsports collide. Media is just as interested in what people are wearing and driving to the race as who takes the win.

Idea

eBay rolled into Miami with a trackside booth at the F1 Grand Prix, spotlighting its place at the crossroads of style and speed. Fans lined up to curate custom pre-loved designer fits and dream car builds—proving whether it’s high fashion or horsepower, it’s all on eBay.

To help eBay get people excited about our race weekend experience, an exclusive auction featuring a selection of pre-loved luxury fashion and a customized 1993 Porsche 911 Carrera 4 Cabriolet, was timed to Miami's race weekend. Curated in collaboration with model and motorsport enthusiast Winnie Harlow, the auction spotlights the connection between fashion, motorsport culture, and eBay's marketplace for rare and one-of-a-kind finds.

EXECUTIVE CREATIVE DIRECTOR: Jeremy Bernstein

CREATIVE DIRECTOR: Katrina Mustaka

ASSOCIATE CREATIVE DIRECTOR: Jahla Seppanen

ASSOCIATE CREATIVE DIRECTOR: Cam Fuller