NEW CHAPTER

PACKAGE DESIGN | SCHAFER CONDON CARTER

Tasked with imagining packaging for a brand new product for New Chapter, we created a design that lived within existing brand standards, but signified a departure in a lot of ways from existing product lines for the company. We utilized product imagery and a “seal” with the signature of the founder of the owner to invoke a natural and authentic look for the products.

CREATIVE DIRECTOR: Michael Dorich

SENIOR ART DIRECTOR: Meg Sullivan

ART DIRECTOR: Cam Fuller